LeBron James’ jersey is a hot commodity. But, no, people aren’t stealing them from Dick’s Sporting Goods locations

LeBron James' No. 23 Sixers jersey has arrived in the Philadelphia area to much fanfare.

LeBron James 76ers jerseys have arrived at Dick’s Sporting Goods across the Philadelphia area, and, despite some reports, officials at the store contend that they’re flying off the shelves — legally.

On Tuesday, Crossing Broad reported that James jerseys were being kept behind the counter at the Dick’s Sporting Goods location in Cherry Hill “because the store was having trouble with people stealing them.”

A store manager who chose to remain anonymous at the Dick’s location in Cherry Hill said the jerseys — there were only a few left — were placed behind the counter to boost sales, not because the store was experiencing thefts.

A representative from Dick’s corporate offices located in Coraopolis, Pa., confirmed that no jerseys were reported stolen, but that they were kept behind the checkout initially and are in the process of being moved to the floor.

Multiple locations of Dick’s Sporting Goods across the region noted that they have had no series issues of theft surrounding the arrival of LeBron James’ jersey now in stores. David Paul Morris

At the Dick’s location in the King of Prussia Mall, another store manager, who also chose to remain anonymous, said the James jerseys at their location are being kept on the floor and not behind the counter.

Online, Dick’s has shirts available, but only one jersey in stock, the Nike Adult 2024-25 City Edition Philadelphia 76ers LeBron James Swingman Jersey in medium, on preorder for $125.

Other outfitters like Fanatics, the NBA Store, and the Sixers Shop have James’ jersey available to be reserved in royal blue in select sizes. They’ll be shipped in September.

There are also some jerseys available by reservation in red. Both jerseys are selling for $79.99.

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