Danny’s Guitar Shop, an independent guitar store and lesson center run by musician Dan Gold, closed its doors after 17 years in downtown Narberth.
Over nearly two decades, Gold forged connections along the Main Line, sold guitars to celebrities, brought outdoor music to Narberth’s streets, and, briefly, starred in a TV show that drew on his talents as a self-proclaimed “kibitzer.”
Gold, 72, said retirement was already on his mind when his landlord raised the rent beyond what Gold could pay. Danny’s officially closed at the end of May. As Gold prepares for the next chapter, which will be filled with swimming, traveling, and playing bass in Broken Arrow, his Neil Young cover band, he said his time in Narberth was “just perfect.”
Gold opened Danny’s Guitar Shop in June 2009, right as the country had begun to dig itself out of the Great Recession. Guitar store Medley Music of Bryn Mawr had closed the year prior, and Center City’s 8th Street Music had moved across the bridge to New Jersey, leaving a vacuum for guitar lovers in Philly’s western suburbs.
Gold, a Newtown Square resident, grew up in Havertown and graduated from Haverford High School and Temple University. He started his career as a schoolteacher before taking a gig as a district sales manager for Fender Guitars, traveling across the region, from rural Pennsylvania to North Jersey, selling instruments and accoutrements.
Though it was risky to open a brick-and-mortar store at the heels of the financial crisis, Gold was bullish on the prospect. His mentors told him that as long as he ran guitar lessons, he’d be able to pay the rent. Gold had always loved Narberth’s “very distinct, charming personality” and was smitten with the Forrest Avenue storefront right away, with its ample natural light and welcoming front porch.
When Danny’s opened in 2009, the Main Line Times described it as having promptly “established itself as that rare kind of clubhouse — the kind where everybody’s allowed in.”
Over the years, the storefront’s shaded porch became the site of dozens of guitar recitals and summer evening jam sessions. Narberth residents gathered outside of Danny’s to talk about the news and the neighborhood gossip, and Gold always had treats for local dogs. Gold helped bring live music to Narberth during First Fridays and the annual July Fourth celebration. Ahead of a recital last fall, Gold posted on Facebook: “Students playin’ on the porch this Sunday 3:00! Bring a chair and come hang out!”
“Danny is loved around here and for good reason,” said Ed Ridgway, president of the Narberth Business Association, who took guitar lessons at Danny’s.
Ridgway described Danny’s as resembling an “old-timey barbershop.” If you asked Ridgway to make a list of 10 things that define Narberth’s downtown, he said Danny‘s would be on the list.
“He was just such a good presence in Narberth,” said Tracy Tumolo, owner of Narberth art and gift shop Sweet Mabel Store.
“This place,” Gold said. “It just fit me like a glove.”
Every once in a while, a star or two would stop into Danny’s Guitar Shop while visiting the area or prepping for a show at Ardmore Music Hall. The Eagles’ Timothy B. Schmit bought a few guitars and gave Gold backstage passes when the band played Atlantic City. Wilco’s John Stirratt stopped by, as did Dweezil Zappa, Frank Zappa’s son. Tumolo said Gold always encouraged them to shop at Narberth’s other businesses.
In 2014, Gold starred in a 13-episode series on WHYY-TV’s YArts cable channel, which aimed “to do for guitars what Anthony Bourdain has done” for international cuisine or ”Mike Rowe for the art of cleaning septic tanks,” according to an Inquirer story from the time. In the series, Gold explored the origins of Klezmer music, interviewed the scholar who wrote the definitive book on the history of the accordion, and spent quality time with electric guitar giant Paul Reed Smith.
Lessons were the biggest part of Gold’s business model at Danny’s, as his mentors predicted. He did a large consignment and secondhand business, as well, as he was mostly selling to first-time and beginner players.
“The lessons made me a destination store. It’s never like I carried away wheelbarrows full of money, but we were able to make a modest living and enjoy doing what we were doing,” Gold said.
Like many brick-and-mortar merchants, Gold said it became more difficult over time to keep up with the ubiquitous online marketplace. Consumers can now buy any model of guitar, in any color, at any time. Music stores across the country have shuttered in recent years, pointing to online shopping as a factor in their decline.
On one hand, Gold feels somewhat liberated from the day-to-day responsibilities of running his namesake storefront. On the other hand, there’s a lot he’ll miss — the people, the borough, watching the neighborhood kids grow up.
At the end of the day, Gold said, “It’s been a great run.”
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